White Cup

Who you are

White Cup CRM, BI and pricing-optimization software for wholesale distributors (850+ distributor customers), including building-products and metals distributors.

Founded: 2020
Headquarters: Garden City, ID
People: ~60 est.
Locations: 1
Ownership: Backed by Eden Capital Management

What you sell

Technology

Leadership we found

Matt MullenCEO
Todd DaubenbergerSVP and Chief Revenue Officer

Your technology, from the outside

Business systems

SalesforceCRMTwilioPhone system

Public DNS & web

ZendeskHelp desk1PasswordIdentity and devicesMicrosoft IntuneIdentity and devicesMicrosoft Entra IDIdentity and devicesMicrosoft 365EmailProofpoint EssentialsEmail securitySendGridEmail marketingWordPressWebsiteHubSpotWebsiteGoogle AnalyticsWeb analyticsGoogle Tag ManagerWeb analytics

On the record

Oct 2018: Eden Capital, via Compass Sales Solutions, acquired Tour de Force
Sept 2020: Compass, MITS and Tour de Force combined as White Cup
June 2024: acquired Sales Management Plus

Why we think you're here

Sells CRM/BI to metal and building-products distributors attending METALCON.

What we'd build for you in RapidDashboard

Your KPIs from every system on one live screen, refreshed hourly
Sales pipeline and win rate by source
Cash, AR aging and margin trends

See it on your data: book 20 minutes

Book a meeting

20 minutes on White Cup's numbers.

We'll put the dashboards above on screen with sample data shaped like yours, and show what it takes to feed them from your own systems. Pick a time at Booth 570 or a video call after the show.

When suits you? Wed Oct 7, morning at Booth 570 Wed Oct 7, afternoon at Booth 570 Thu Oct 8, morning at Booth 570 Thu Oct 8, afternoon at Booth 570 Fri Oct 9, morning at Booth 570 Fri Oct 9, afternoon at Booth 570 A 20-minute video call after the show

Your name Work email Phone optional Your role optional Anything we should look at first? optional

For White Cup, booth 879. We reply by email, usually the same day.