Recon file · METALCON 2026 Coulee TechRapidDashboardAIBMM Certified Coach

Recon file · Rollforming & Plant Equipment

Athader

Coil slitting and cut-to-length line maker · athader.com

Booth71910′ × 10′

We research every exhibitor before the doors open, so our conversations start with your business instead of our pitch. Here is what public sources told us about Athader.

Who you are

Designs and builds slitting, cut-to-length, stretch-leveling, multiblanking and packaging lines for steel service centers and metal building manufacturers.

Headquarters
Rentería, Spain
Locations
1
Ownership
Part of The Bradbury Group

Leadership we found

  • Carlos LuengoManaging Director, Athader

Your technology, from the outside

Public DNS & web

Microsoft 365EmailAmazon SESEmail marketingCloudflareHosting / CDN

On the record

  • 2012: Bradbury Group and Athader announced a definitive joint venture
  • 2023-2024: Bradbury Group acquired a press room equipment company and Metform Engineering assets
  • Trade shows: Fabtech Mexico 2026

Why we think you're here

Sells coil processing lines to US metal processors and building manufacturers alongside Bradbury Group sister brands.

What we'd build for you in RapidDashboard

  • Your KPIs from every system on one live screen, refreshed hourly
  • Sales pipeline and win rate by source
  • Cash, AR aging and margin trends
See it on your data: book 20 minutes

Book a meeting

20 minutes on Athader's numbers.

We'll put the dashboards above on screen with sample data shaped like yours, and show what it takes to feed them from your own systems. Pick a time at Booth 570 or a video call after the show.

When suits you?

For Athader, booth 719. We reply by email, usually the same day.

Share with a friend or associate

Who else should see this?

The owner, the CFO, whoever runs operations. Send them your file in a tap.

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